
For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.
We love to find beauty and share it. We believe that beauty goes deeper than what is visible to the eye-beauty is sensitive to nature, the climate, light and color, all five senses, and the many intricate details of life itself.
At Shiseido, beauty is not an image, it is a feeling and when it is shared, we imagine a world that is, quite simply put, better. We appreciate beauty in diversity and throughout all of humankind. We realize there is still unpleasantness to be found, so we see beauty as an antidote, a place to retreat, a feeling worth sharing – we believe beauty is the unifying source.
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WHITE LUCENT. Brightening Spot-Control Base UV. IVORY; GREEN; PINK.
A high-performing protector base formulated with m-Tranexamic Acid, a powerful active whitening ingredient which effectively helps prevent and diminish dark spots. Protects skin from spot-forming factors while controlling skin color imperfections for a perfectly radiant finish.
*A whitening ingredient with anti-oxidant benefits to help protect skin from oxidative damage caused by pollution and UV rays.
*Spot concealing powder minimizes the appearance of various kinds of dark spots while providing broad spectrucm protection both from UVA and UVB rays.