Headquartered in Japan, the POLA is founded in 1929. POLA aims to develop both its domestic and international business by supporting customers’ definition of “beauty” from various angles including its skin care and makeup brands as well as beauty services. POLA introduces “Science. Art. Love” that is brand’s strategy offering unique value. Their focus does not simply end at how cosmetic help make skin beautiful. POLA research and development projects are designed to address how customers think about beauty. Not only do they look at what aspects have a direct effect on skin, POLA also look at the positive impacts a healthy body and mind have on skin.