Rado is a Swiss luxury watchmaking company, with headquarters in Lengnau, Switzerland. The company that was founded in 1917 was able to launch the first scratch-resistant watch to the world – the 1962 DiaStar.

Innovative design and high-tech scratch-resistant materials are the essential distinguishing marks of the Rado brand. As a leader in the top-of-the-range market, Rado has become famous throughout the entire world for its research into materials science. It is the use of sapphire, ceramics, and even high-tech diamond that creates the strong, unique character of the Rado watch.

Since 1957, Rado’s story has been marked by a prodigious number of pioneering innovations. The brand continues to develop new materials and the new technology required to shape them. Hardness and durability remain key material requirements, while practicality and wearer comfort are the focus of Rado design.