Ms. Elizabeth Arden was a pioneer in both her life and business. She was a smart, creative businesswoman with great insight who realized her dream.

In 1910 Ms. Elizabeth Arden opened a beauty salon different from the stereotypes. Relaxation through her superior massage techniques and treatment for clear and lively skin became well known among upper class women and her salon gained massive popularity. In the 1920s approximately 100 products were introduced under the brand name of ELIZABETH ARDEN and at the time this was the largest scale worldwide In the 1930s the Top 3 brands worldwide were Singer Sewing Machine, Elizabeth Arden, and Coca Cola. Ms. Elizabeth Arden’s new ideas continued until she passed away at age 88. She always predicted new trends, developed technologies and thought about the customers. Even today, with 100 years passed, her vision leads Elizabeth Arden into a future-oriented firm.