TAG HEUER was found by Edward Heuer in St. Lmier, Switzerland in 1860 and has maintained its position as the legend of watchmaking for the past 150 years, with its challenge spirit and innovative technology. Through endless research and technological development, TAG HEUER has particularly opened a new prospect in the area of luxury sports watches and chronographs. With the base DNA of Fame, accuracy and function, TAG HEUER has created timepieces avant-garde, and represents the largest, fast growing luxury watch brand.

Ever since its foundation in 1860, TAG HEUER has been the pioneer Swiss luxury watch brand with its avant-garde spirit. With their creative challenge spirit, traditional technology and trendy design, TAG HEUER presents the perfect, innovative and modern male watches and elegant and glamorous female watches.