MontBlanc boasts a century-long history, and has attained its fame as a high-class luxury brand for its high-quality writing instruments which are made with exquisite craftsmanship. MontBlanc draws upon its unique, creative, and global characteristics to expand its business into areas such as writing utensils, leather items, watches, jewelry, and perfumes. It has a strong presence and brand identity in all areas of luxury business, and became a luxury item with widespread support that transcends age, gender, cultures, and nations. The culture and artistic contribution that the brand has shown testify to MontBlanc’s human-friendliness and brand responsibility.