In 1997, Gucci introduced the first Gucci watch. Displaying business intelligence in addition to design-savvy, Gucci watches demonstrate excellent craftsmanship and a generous use of precious materials, such as soft silver and diamonds. Gucci watch tells the world the wearer is discerning, concerned with fashion and will not accept anything but the highest quality of materials and craftsmanship. The Gucci brand has been around for almost a century to date and during that time has built a strong reputation as one of the leading global premium fashion brands. Gucci watches successfully integrate Swiss timepiece craft with Italian style and flair to bring you a collection that has both classic traditional design and contemporary flair.