MIDO is a Swiss brand that was created by famous watchmaker George Schaeren in 1918 in Biel, Switzerland. It has 100 years of traditions in classic designs and priceless value in automatic movement. MIDO means “yo mido” in Spanish, or “I measure,” and it represents the brand’s innovative technology and revolutionary design. It is now in stores in about 60 different countries including Korea, and it is showing remarkable growth worldwide, especially in places such as the United States, Europe, and Asia.