With the meaning the Watch that represents Swiss, Swatch is the largest watch brand selling 10 million watches across the world since its introduction in 1983.

SWATCH is not simply a tool for checking the time, but a fashion item which completes the style and decides the lifestyle. Therefore, SWATCH introduces many different designs every season to match the style, and collaborates with many artists such as Baek Nam Jun, Kiki Picasso, Vivian Westwood, etc. to give special value to the watch, nicknaming it the world’s smallest canvas. Also SWATCH sponsors young sports such as beach volleyball, snowboard, surfing and other sports to enjoy our time more. With diverse designs and Swiss-made quality, and young sensitivity, SWATCH is securing its position as the representative Swiss-made fashion watch.