Bottega Veneta is a fashion brand launched in 1966 by Michele Taddei and Renzo Zengiaro in Vincenza, a city in Veneto. Bottega Veneta means Veneto’s Atelier in Italian. Bottega Veneta became renowned for its high quality leather products and Intrecciato technique, which was hand-woven by artisans to increase the durability of the product, which later became a symbolic element of the brand. Because the product was handcrafted by artisans, it was difficult to grow the business and was put in financial difficulties. However in 2001, it Bottega Veneta was acquired by the Gucci Group (Now, Kering Group) and appointed the chief designer, it quickly became a global brand. Bottega Veneta now currently manufactures ready-to-wear apparel for men and women, bags, shoes, leather accessories, jewelry, eyewear, silk products and fragrances.