ISEHAN is a Japanese cosmetics manufacturer founded as a family shop in 1825. The company was one of the first to market a branded cosmetics product in 1935 with a saffron-based beni lip-gloss sold in china pots as "Kiss Me". The brand developed to include western style lipsticks, and a larger cosmetics range still marketed today but with English lettering as Kiss Me.

Kiss Me Heroine Make has been established since 2005, as one of the cosmetics brands under ISEHAN in Japan. “Heroine” means the woman or girl who is the main character in a book or movie. Heroine Make is established to make every user becoming a Heroine who always remains beautiful make up at all times in the movie even if she weeps or being caught in the rain.