ISSEY MIYAKE has grown to include a vast number of creative personnel and innovative new techniques, but its core design style - creating clothes from original materials starting with the research of a single thread - has transcended generations. The brand has been led by designer Yoshiyuki Miyamae and his team. The team continues to create innovative clothes that combine Japan’s technological strength with new contemporary technology.

Issey Miyake’s fashion key words are Innovation, Simplicity, and Comfort. The soul of the material, original characteristics, sophistication and freedom from simplicity is the world that he pursues. Based on Asian Culture where perfume does not exist, he sought simplicity, self-reliance, and universality.