Addiction is a professional artist cosmetics brand in which Ayako, a makeup artist who has earned her fame by working with world-renowned magazines, fashion house advertisement campaigns, and a number of Hollywood celebrities including Penélope Cruz, Scarlett Johansson, Anne Hathaway, etc., takes an active role as the creative director in presenting “MY OWN STYLE, MY OWN BEAUTY” makeup.

A representative product of Addiction is the “Eye Shadow.” Its strength lies in its ample and diverse color variations that is more than enough to express whatever appearance that one may desire with 99 colors that reveal Ayako’s worldview that is basic and yet unique. The unprecedented “cheek polish” is put in containers like those of nail polish which makes it even easier to carry around. Dip the included brush into the container and apply to cheeks. Then use your fingers to spread the contents around your cheeks to present a natural look that seems to be a work of a professional makeup artist.

Since its launching in 2009, Addiction has won the top place in 35 different awards among Japanese best cosmetics awards thanks to its brand philosophy and product concepts. It is rising at online as the hottest makeup brand by successfully capturing the hearts of young ladies in their 20’s and 30’s that place high value in personality and individuality.