The name TOO COOL FOR SCHOOL reflects originality, experimentation, artistic sensibilities and the fresh, rebellious sprit of those in their teens, twenties, and thirties. Too Cool for School is a unique brand that is known for working with some of Korea's leading illustrators and designers to create distinct beauty products. It's not uncommon to see illustrations with things like cats and dinosaurs being regularly used in their beauty products. Even among the sea of unique looking Korean products, this brand finds a way to stand out and stay fresh every year.