Founded in Japan in 1962, Audio Technica has grown into a world-renowned audio-visual specialist for over 50 years. Based on outstanding technology and durability, Audio Technica's products are natural and high-quality sound. Headphones are being deployed from low-end to high-end lineup, while introducing technologies to improve sound quality. Audio Technica has won several awards in the world's leading audiovisual awards and has been recognized for its products. In 2009, BCN's headphone and earphone sales ranking survey conducted by the Japanese market research institute continued to rank first in the market every year. This brand is recognized by demanding Japanese consumers.