CITIZEN is the world’s biggest watchmaker and its yearly production reaches hundreds of millions of pieces. Since the introduction of its pocket watch in 1924, Citizen has proven itself as one of the world's most innovative brands. The basic philosophy of this Japanese watch brand ‘Citizen’ is the popularization of gorgeous designed luxurious watches based on innovative technology. Technologies behind the scenes and high fashion at the forefront are the qualities you'll find in each timepiece.

Clockworks are used by many renowned producers. CITIZEN was the first to use a watch drive absolutely environmentally friendly – utilizing light, movement and human body's heat – and keeps using these technologies.

Watches from CITIZEN are distinguished by tradition, quality, and innovation. The watches' flagship is models of Eco-Drive system that is constantly being improved and it's unparalleled in the market.