PAUL & JOE was created and developed by Parisian owner and designer, Sophie Mechaly. The brand was named after her two sons, Paul and Joe. It was originally introduced in 1995 as a fresh, retro, and colorful collection of menswear. The designs in her fun-filled collection are permeated with a relentless "JOIE DE VIVRE" (the joy of life), garnering PAUL & JOE a well-earned reputation as the brand that best expresses today's Parisian lifestyle. Innovative, original prints are added to her collection every season, each with its own distinctive floral motif.
Launched in 2002, PAUL & JOE BEAUTE, faithfully encapsulates the brand's philosophy of 'fun-loving sophistication'.