Shu Uemura, named after its founder and legendary japanese make-up artist Mr. Shu Uemura, has been breaking the boundaries of beauty creation for over 50 years. Inspired by a professional spirit of make-up artistry, Shu Uemura was shaped on the founder’s holistic philosophy that “beautiful make-up starts with beautiful skin.” steeped in the tradition that quality skincare is essential to creating artistic make-up expression; Shu Uemura uses only the most innovative skincare formulas and breakthrough technologies to reveal every woman’s inner beauty.