Kenzo has maintained its reputation as the world’s top brand since Takada Kenzo opened his first store ‘Jungle Jap’ in Paris, France in the 1970s. By scouting the duo ‘Carol Lim and Humberto Leon’ of New York’s most sought-after Opening Ceremony as the new creative directors and investing actively in LVMH, the luxurious beauty brand, Kenzo has established its reputation as the top fashion brand in Asia including South Korea. The active collaborations in 2012 became an issue, which led many sold-out items, and the lively and sensuous designs received numerous love calls from Haute Courtre shows around the world. Kenzo raised the value of the brand and expressed young and sophisticated vibe by adding luxurious gold point without giving up the ethnic sensibility of Kenzo’s root. Kenzo matched retro classic style with architectural silhouette, and expressed its unique beauty of classic with edge by embracing contemporary factors rhythmically.