TAG Heuer is one of the world's leading luxury watch brands, offering a strong history of innovation, deep connections with sports timing and automobile racing. TAG Heuer Watch Company was founded in 1860 by Edouard Heuer. TAG Heuer has built on its active involvement in sport to create some of the most accurate watches and timing instruments in the world. It is now the leader in luxury chronographs of unrivalled precision, measuring time to 1/10th, 1/100th, even 1/1000th of a second. From the Olympic Games in 1920 to its role as official watch and chronograph for the legendary Indy 500 race, for which it has developed instruments with a precision of 1/10000th of a second, TAG Heuer is unrelenting in its quest for innovation, excellence and performance.