MAKE UP FOR EVER was founded in 1984, in Paris, by the sculptor and painter Dany Sanz and Jaques Waneph. With aspirations of the entertainment industry, MAKE UP FOR EVER has based their motto “A Brand for Professionals” and has created products with strong color and texture. The Creator Daniel Sanz wanted to release a wide variety of products that had perfect requirements for make-up artists to use. As a result, 140 different eye shadow colors, lipsticks, and 90 different blush powders, body paints, and 1,400 different products have been made their his pursuit. MAKE UP FOR EVER is an international brand used by experts in more than 50 countries around the word, as well as beginner makeup users to help them achieve their desired looks.