
For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.
We love to find beauty and share it. We believe that beauty goes deeper than what is visible to the eye-beauty is sensitive to nature, the climate, light and color, all five senses, and the many intricate details of life itself.
At Shiseido, beauty is not an image, it is a feeling and when it is shared, we imagine a world that is, quite simply put, better. We appreciate beauty in diversity and throughout all of humankind. We realize there is still unpleasantness to be found, so we see beauty as an antidote, a place to retreat, a feeling worth sharing – we believe beauty is the unifying source.
SHISEIDO
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Future Solution LX Concentrated Balancing Softener
An enriched softening lotion that infuses moisture immediately into skin to help target visible signs of aging for a youthful-look. Dramatically refines skin texture and minimizes the appearance of pores.
All Skin types. Dermatologist-Tested.
•Exclusive brightening ingredient 4MSK helps visibly enhance radiance to give skin a brighter look.
After 4 weeks:
•90% felt it optimizes the skin surface texture
•89% felt it improves dullness