
For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.
We love to find beauty and share it. We believe that beauty goes deeper than what is visible to the eye-beauty is sensitive to nature, the climate, light and color, all five senses, and the many intricate details of life itself.
At Shiseido, beauty is not an image, it is a feeling and when it is shared, we imagine a world that is, quite simply put, better. We appreciate beauty in diversity and throughout all of humankind. We realize there is still unpleasantness to be found, so we see beauty as an antidote, a place to retreat, a feeling worth sharing – we believe beauty is the unifying source.
SHISEIDO
Brand Shop
Our legendary softener for smooth, supple skin.
Prized in Japan for over a century, Eudermine is one of Shiseido's oldest products introduced in 1897. This softening lotion delivers immediate moisture and responds to changes in the climate to keep skin's moisture level constant regardless of location or time of year. Subtly perfumed with an accent of rain-washed peonies that seems to relax your entire being. Skin radiates, its softness evoking that of a flower petal.
Skin Types: All Skin Types. Dermatologist-Tested.