
For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.
We love to find beauty and share it. We believe that beauty goes deeper than what is visible to the eye-beauty is sensitive to nature, the climate, light and color, all five senses, and the many intricate details of life itself.
At Shiseido, beauty is not an image, it is a feeling and when it is shared, we imagine a world that is, quite simply put, better. We appreciate beauty in diversity and throughout all of humankind. We realize there is still unpleasantness to be found, so we see beauty as an antidote, a place to retreat, a feeling worth sharing – we believe beauty is the unifying source.
SHISEIDO
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SPF43/PA+++
Newly reformulated, this full-coverage, liquid foundation leaves a flawless, transfer-resistant, dewy and luminous finish that lasts for hours. Resistant against water and oil. PABA-free.Resistant to water and sebum, they provide a long lasting, natural-looking finish, while safeguarding skin’s beauty for the future. With exclusive SuperVeil-UV 360TM technology and ProfenseCELTM to resist aging, Shiseido's UV Protective Liquid Foundation is broad spectrum and protects skin from damage caused by external aggressors such as UV rays and dryness.
Dermatologist-tested. Non-comedogenic.