
For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.
We love to find beauty and share it. We believe that beauty goes deeper than what is visible to the eye-beauty is sensitive to nature, the climate, light and color, all five senses, and the many intricate details of life itself.
At Shiseido, beauty is not an image, it is a feeling and when it is shared, we imagine a world that is, quite simply put, better. We appreciate beauty in diversity and throughout all of humankind. We realize there is still unpleasantness to be found, so we see beauty as an antidote, a place to retreat, a feeling worth sharing – we believe beauty is the unifying source.
SHISEIDO
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An anti-aging whitening serum that improves age spots, even those that seem to have emerged over time from deep within. This comprehensive solution improves a whole range of factors that detract from a clear, youthful complexion while promoting microcirculation. Dark spots, dull, yellow tone, loss of resilience and wrinkles yield to renewed resilience, brightness and perfect clarity. Features exclusive Shield Builder WT, to intensively improve persistent age spots that can appear, darken and expand with age. Effective whitening ingredient 4MSK inhibits the production of melanin, which causes dark spots, and also removes accumulated melanin from deep within. Protects skin against damage caused by environmental stressors, and maintains moisture for up to 24 hours to keep skin smooth and supple.